Creative Direction & Brand Building Strategy • Color & Trend Direction
• Product & Fabric Innovation • Speed to market • Brand & fit architecture
• Sustainability & attribute Initiatives • Construction & garment functionality
• Cross-functional Leadership & team development
• Consumer Insights & Commercialization
• PLM platforms (Flex, Be Product) • AI assisted workflows
Executive design leader with 20+ years ln creative strategy, product innovation, and cross-functional organizations across women's lifestyle, activewear, athleisure, sportswear, and licensed brands like Ralph Lauren. Eddie Bauer and Lands’ End. Proven success leading organizations exceeding $600M in annual revenue, building high performing 24+ creative teams, and aligning Design, Merchandising, Product Development, Sourcing, and Marketing to deliver commercially successful product.
Design Strategy
Calendar, Merchandising, Creative Direction, Product innovation, Trend forecasting
Executive Leadership
25+ person high-performing creative organizations
Commercial Growth
Licensed Brands, Private Label, Wholesale, Omni-channel Retail Businesses exceeding $600M annually
